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Chill Guy, also known as My new character, is a digital artwork and Internet meme first posted by the American artist Phillip Banks on Twitter on October 4, 2023. The artwork consists of an anthropomorphic dog wearing a grey sweater, blue jeans, and red sneakers, giving off a chill expression by smirking with his hands in his pockets. While the artwork had some success after publishing, it only became viral about a year later on August 30, 2024, when a user on TikTok made a slideshow with the artwork, combining it with other popular memes at the time. In the following days, similar memes gained tens of millions of views, attracting the attention of larger corporations, including the German athletic apparel company Adidas, the food delivery service Uber Eats, and the Indian political party BJP, who used the artwork in their promotions.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.