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The 21st Annual Nickelodeon Kids' Choice Awards was held on March 29, 2008, at the Pauley Pavilion in Los Angeles, California, and was the first live-action/animated ceremony. The event was hosted by Jack Black. Voting began March 3 on Nick.com and Nicktropolis. A "Bring on the Nominees" special hosted by Lil' JJ also aired. The Naked Brothers Band and Miley Cyrus were the musical performers. A sweepstakes was announced to promote the show. The number of votes cast broke the record previously set in 2007. 86,708,020 kids cast 88,254,272 votes between March 3–29 in 18 categories, to honor and vote for their favorites. Votes were cast via Nick.com, Nicktropolis, TurboNick, and for the first time via Nick's new mobile website (wap.nick.com). The award show attracted 7.7 million viewers.
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