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The 2012 ITM Cup season was the seventh season of New Zealand's provincial rugby union competition since it turned professional in 2006. The regular season began on 23 August, when Hawke's Bay hosted Auckland. It involved the top fourteen rugby unions of New Zealand. For sponsorship reasons, the competition was known as the ITM Cup and it was the third season under the lead sponsor. The winner of the Championship, Counties Manukau was promoted to the Premiership, the seventh placed Premiership team, Hawke's Bay was relegated to the Championship.
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