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25zero is a mountaineering project, tracking equatorial glacial melt and raising awareness of the impacts of climate change, led by explorer Tim Jarvis AM. The project was founded in 2014, and focussed on bringing live footage from the peaks of three mountain glaciers to the 37,000 delegates at the COP21 summit in 2015 in Paris, France, as a way of showcasing the impact of global warming on vulnerable and remote areas.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.