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The AIDA marketing model was originally created by St Elmo Lewis to breakdown how an advert should work. However, it has been re-used by many marketers to represent the first part of the customer journey instead. However, there are other models such as the RACE model (Chaffey) which offer a more thorough representation of this.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.