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The AMCHA Initiative is a non-partisan organization aiming to combat antisemitism on campuses through investigation, documentation, and education in order to protect Jewish students from assault and fear. AMCHA was founded in 2012 by University of California Santa Cruz lecturer Tammi Rossman-Benjamin and University of California Los Angeles Professor Emeritus Leila Beckwith. The term Amcha is Hebrew for "your people" or "your nation."
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.