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Addiopizzo is a grassroots movement established in Sicily to build a community of businesses and consumers who refuse to pay "pizzo"—Mafia extortion money. It is a grassroots social-conscience motivated consumer movement analogous to Fair Trade. The group, led by a generation whose adolescence was characterized by the murders of anti-Mafia judges, journalists and businessmen, operates in the Palermo and Catania metropolitan areas, traditionally Mafia strongholds.
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