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Ainu culture refers to the traditions of the Ainu people, dating back to around the 13th century to the present. Today, most Ainu people live a life superficially similar to that of mainstream Japanese people, partly due to cultural assimilation. However, while some people conceal or downplay their Ainu identity, Ainu culture is still practiced among many groups. The Ainu way of life is called Ainupuri in the Ainu language. The unique Ainu patterns and oral literature have been selected as features of Hokkaido Heritage.
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