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The history of New France as a colonial space is inextricably linked to the trade and commerce of alcohol. Whether it is the use of brandy as a commodity in the fur trade, the local consumption of spirits and beer by the colonists at home and in the cabarets, or the wine used in religious ceremonies, its presence was ubiquitous and was one of the staples of the economy. The King, Sovereign Council, and ecclesiastics were very concerned over the commerce of this substance and took several measures to regulate the trade over the course of the colonies' existence.
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