Why is "Alveolar ejective" trending?

Wikipedia Overview

Alveolar and dental ejective stops are consonantal sounds, usually described as voiceless, that are pronounced with a glottalic egressive airstream. In the International Phonetic Alphabet, ejectives are indicated with a "modifier letter apostrophe" ⟨ʼ⟩, as in this article. A reversed apostrophe is sometimes used to represent light aspiration, as in Armenian linguistics ⟨p‘ t‘ k‘⟩; this usage is obsolete in the IPA. In other transcription traditions, the apostrophe represents palatalization: ⟨pʼ⟩ = IPA ⟨pʲ⟩. In some Americanist traditions, an apostrophe indicates weak ejection and an exclamation mark strong ejection: ⟨k̓, k!⟩. In the IPA, the distinction might be written ⟨kʼ, kʼʼ⟩, but it seems that no language distinguishes degrees of ejection.