Why is "America's Junior Miss" trending?

Wikipedia Overview

Distinguished Young Women, formerly known as America's Junior Miss, is a national non-profit organization that provides scholarship opportunities to high school senior girls. Depending on the schedule of the various state and local programs, young women are eligible during the summer preceding their senior year in high school. This program is designed to provide young women with the opportunity and support needed to succeed before, during, and after attending college. In addition, through the Distinguished Young Women Life Skills program, which includes workshops and online resources, participants can learn skills like interviewing, public speaking, self-confidence building and much more. Since its creation in 1958, over 700,000 young ladies have participated in competitions spanning the United States. Participants compete in the categories of Interview (25%), Scholastics (25%), Talent (20%), Fitness (15%), and Self-Expression (15%). Each state hosts a state program in which the chosen representative advances to the national program, held in the program's birthplace of Mobile, Alabama. Each year the Distinguished Young Women program gives out over $1 billion in scholarships. The Distinguished Young Women program is free to enter.