Why is "American gizzard shad" trending?

Wikipedia Overview

The American gizzard shad, also known as the mud shad, is a member of the herring family of fish and is native to large swaths of fresh and brackish waters in the United States of America, as well as portions of Canada, and Mexico. The adult has a deep body, with a silvery-green coloration above fading to plain silver below. The gizzard shad commonly resides in freshwater lakes, reservoirs, rivers, and streams but can also reside in brackish waters, as it does on the Atlantic coast of the United States. Their range is across most of the continental United States, although they typically go no further north than New York and no further west than New Mexico. They are a large part of many of the ecosystems they inhabit and can drive changes in phyto- and zooplankton, thereby indirectly affecting other planktivorous fishes. The gizzard shad has been widely used as a food source for game fish, with varied success in management and effectiveness.