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Andrew John Parfitt is a British radio administrator. He was the controller of BBC Radio 1 in the United Kingdom, and held that role from 1998 to 2011, taking over from Matthew Bannister. He was also the controller of BBC Radio 1Xtra, BBC Asian Network, BBC Popular Music and BBC Switch. In October 2011 he was appointed executive director of talent for ad agency Saatchi & Saatchi.
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