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The anti-cult movement, abbreviated ACM and also known as the countercult movement, consists of various governmental and non-governmental organizations and individuals that seek to raise awareness of religious groups that they consider to be "cults", uncover coercive practices used to attract and retain members, and help those who have become involved with harmful cult practices.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.