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Apple Corps Limited is a British multimedia company that was established in London by the members of the Beatles in the 1960s to form a conglomerate. Its chief division is Apple Records, which was launched in 1968. Other divisions included Apple Electronics, Apple Films, Apple Publishing, and Apple Retail, with the latter's most notable venture being the short-lived Apple Boutique on the corner of Baker Street and Paddington Street in London. The company's name is a pun on "apple core".
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