Why is "B&R rig" trending?

Wikipedia Overview

The B&R rig is a variant of the Bermuda sailboat rig, designed and patented by Swedish aeronautical engineers Lars Bergström and Sven Ridder. It employs swept spreaders that are usually angled aft, together with "stays" running diagonally downward from the tip of the spreaders to the attachment of the next pair of spreaders to the mast or to the intersection of the mast with the deck that facilitates a pre-bend of the mast that is sometimes tuned into the rig before it is stepped onto the boat. Conventional shrouds thereby contribute to both lateral and longitudinal stability, unlike rigs with unswept spreaders. A B&R rig can be a masthead or fractional rig depending on how stays are configured; a backstay is optional. Such rigs are employed in many of the models of at least one U.S. manufacturer and in many thousands of boats, worldwide.