Why is "Badnjak (Serbian)" trending?

Wikipedia Overview

The badnjak, also called veseljak, is a tree branch or entire tree that is central to Serbian Christmas celebrations. It is placed on a fire on Christmas Eve and its branches are later brought home by worshipers. The tree from which the badnjak is cut, preferably a young, straight and undamaged oak, is ceremonially felled early on the morning of Christmas Eve. The felling, preparation, bringing in, and laying on the fire, are surrounded by elaborate rituals, with many regional variations. The burning of the log is accompanied by prayers that the coming year brings food, happiness, love, luck, and riches. The log burns on throughout Christmas Day, when the first visitor strikes it with a poker or a branch to make sparks fly, while wishing that the family's happiness and prosperity be as abundant as the sparks. As most Serbs today live in towns and cities, the badnjak is often symbolically represented by a cluster of oak twigs with brown leaves attached, with which the home is decorated on Christmas Eve.