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Benton & Bowles (B&B) was a New York–based advertising agency founded by William Benton and Chester Bowles in 1929. B&B was one of the first ad agencies in the United States and was frequently among the 10 largest. It merged with D'Arcy-MacManus Masius to become D'Arcy Masius Benton & Bowles in 1985 and continued business until a reorganization in 2002.
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