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The Greatest Pop Stars is an annual list ranking the most important and impactful music artists in the US, selected by a panel of editors of Billboard magazine. It differs from the Billboard Year-End Top Artist chart, which ranks artists based on statistical performances on the Billboard charts. The Greatest Pop Stars list is based on a more variety of factors, such as cultural importance, industry influence and overall omnipresence over popular music. The list was first published in 2019, with retrospective annual rankings back to 1981, the year MTV premiered, which Billboard noted as the start of "modern pop stardom". In 2024, Billboard published the Greatest Pop Stars of the 21st Century list, a ranking of 25 most important and impactful popular music artists from 2000 to 2024, with Beyoncé being listed at number one.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.