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The Mario franchise is a media franchise created by Nintendo. Nintendo is usually the developer and publisher of the franchise's games, but various games are developed by third-party companies such as Intelligent Systems and Nintendo Cube. Games in the Mario franchise primarily revolve around the main protagonist Mario and often involve the trope of Bowser as the main antagonist kidnapping Princess Peach, with Mario then rescuing her. Many characters have goals or plot arcs that vary between series; for example, the Luigi's Mansion games focus on Luigi ridding a haunted building of ghost-like creatures known as Boos, and Wario stars in games that center around his greed and desire for money and treasure.
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