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The "Blue Ribbon campaign" was the name for the campaign promoting support for the controversial legislation introduced by the Fijian Government in 2005 to establish a Reconciliation and Unity Commission. The name specifically comes from the blue ribbons promoted by the ruling United Fiji Party as a sign of support for the bill. This campaign had the strong support of Prime Minister Laisenia Qarase, Attorney General Qoriniasi Bale, and other members of the ruling coalition and was warmly welcomed by imprisoned coup instigator George Speight. The proposed Commission was intended to have the power to grant compensation to victims, and amnesty to perpetrators, of the coup d'état which deposed the elected government in May 2000.
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