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Bravia is a brand of televisions currently produced by Bravia Inc., a joint venture between TCL Electronics and Sony Corporation. While the televisions are currently produced by the joint venture launched in January 2026 and TCL is a 51% majority owner of the joint venture, the brand name is owned by Sony, which has produced flat-panel LCD televisions for the North American market using the brand since 2005. The Bravia name is a backronym for "Best Resolution Audio Visual Integrated Architecture". Bravia replaced the "LCD WEGA" brand that Sony used for their LCD TVs until summer 2005. Starting in 2014 until the launch of the joint venture in 2026, Sony had a Bravia subsidiary to produce these products.
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