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Challenge for Change was a participatory film and video project created by the National Film Board of Canada in 1967, the Canadian Centennial. Active until 1980, Challenge for Change used film and video production to illuminate the social concerns of various communities within Canada, with funding from eight different departments of the Canadian government. The impetus for the program was the belief that film and video were useful tools for initiating social change and eliminating poverty. As Druik says, "The new program, which was developed in tandem with the new social policies, was based on the argument that participation in media projects could empower disenfranchised groups and that media representation might effectively bring about improved political representation." Stewart, quoting Jones (1981) states "the Challenge for Change films would convey messages from 'the people' to the government, directly or through the Canadian public."
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