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Christian Homburg is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.