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Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others," such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies "recipients' inferences, attributions, and evaluations of, and responses to, them." This means when speakers change their communication style, listeners are interpreting such alterations. For example, when the speaker adjusts their accent to match the listener's, the recipient may interpret this positively, perceiving it as the speaker trying to fit in, or negatively—questioning whether they are mocking them.
Read more on Wikipedia →This topic has recently gained attention due to increased public interest. Search activity and Wikipedia pageviews suggest growing global engagement.
Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.