Why is "Conservation and restoration of books, manuscripts, documents and ephemera" trending?

Wikipedia Overview

The conservation and restoration of books, manuscripts, documents and ephemera is an activity dedicated to extending the life of items of historical and personal value made primarily from paper, parchment, and leather. When applied to cultural heritage, conservation activities are generally undertaken by a conservator. The primary goal of conservation is to extend the lifespan of the object as well as maintaining its integrity by keeping all additions reversible. Conservation of books and paper involves techniques of bookbinding, restoration, paper chemistry, and other material technologies including preservation and archival techniques. In contemporary practice, this field also incorporates digital surrogacy as a supplemental preventive measure. By creating high-resolution digital copies, institutions can facilitate "information preservation" and broader access. It is a method that reduces the necessity for physical handling of fragile originals and aids in their long-term survival.