Why is "Demographics of Prince Edward Island" trending?

Wikipedia Overview

Prince Edward Island is a Canadian province. According to the 2011 National Household Survey, the largest ethnic group consists of people of Scottish descent (39.2%), followed by English (31.1%), Irish (30.4%), French (21.1%), German (5.2%), and Dutch (3.1%) descent. Prince Edward Island is mostly a white community and there are few visible minorities. Chinese people are the largest visible minority group of Prince Edward Island, comprising 1.3% of the province's population. Almost half of respondents identified their ethnicity as "Canadian." Prince Edward Island is by a strong margin the most Celtic and specifically the most Scottish province in Canada and perhaps the most Scottish place (ethnically) in the world, outside Scotland. 38% of islanders claim Scottish ancestry, but this is an underestimate and it is thought that almost 50% of islanders have Scottish roots. When combined with Irish and Welsh, almost 80% of islanders are of some Celtic stock, albeit most families have resided in PEI for at least two centuries. Few places outside Europe can claim such a homogeneous Celtic ethnic background. The only other jurisdiction in North America with such a high percentage of British Isles heritage is Newfoundland.