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Ecotourism is a form of nature-oriented tourism intended to contribute to the conservation of the natural environment, generally defined as being minimally impactful, and including providing both contributions to conservation and environmental education. The definition sometimes also includes being financially beneficial to the host community or making conservation financially possible. There is a range of different definitions, and the correct definition of the term was an active subject of debate as of 2009. The term is also used more widely by many organizations offering nature tourism, which do not focus on being beneficial to the environment.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.