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Ethnobotany is an interdisciplinary field at the interface of natural and social sciences that studies the relationships between humans and plants. It focuses on traditional knowledge of how plants are used, managed, and perceived in human societies. Ethnobotany integrates knowledge from botany, anthropology, ecology, and chemistry to study plant-related customs across cultures. Researchers in this field document and analyze how different societies use local flora for various purposes, including medicine, food, religious use, intoxicants, building materials, fuels and clothing. Richard Evans Schultes, often referred to as the "father of ethnobotany", provided an early definition of the discipline:Ethnobotany simply means investigating plants used by primitive societies in various parts of the world.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.