Why is "February 2024 nor'easter" trending?

Wikipedia Overview

A quick-moving, but powerful and disruptive nor'easter, unofficially referred to as Winter Storm Lorraine by the Weather Channel and Birch by other media outlets, brought widespread effects primarily in the Mid-Atlantic and New England regions of the Northeastern United States from February 12–13, 2024. Developing from a combination of an upper-level low and an area of low-pressure in the Southwestern United States on February 10, the system first brought heavy snow to the Texas Panhandle the following day. It then moved northeastwards across the Ohio Valley, causing impacts before beginning to consolidate into a more defined low as it approached the East Coast. The system then began rapid deepening as a nor’easter it moved offshore early on February 13, bringing heavy snowfall to much of the Mid-Atlantic. The system departed later that day, but not before bringing impacts to Atlantic Canada before peaking and gradually weakening thereafter, eventually dissipating on February 18.