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A GPS tracking unit, commonly referred to as a GPS tracker or simply tracker, is a device used as part of a tracking system to track the location of the asset it is connected to. It uses a Global Navigation Satellite System (GNSS) to determine its geographic position. This location data, along with other vehicle or asset telemetry, is transmitted to an Internet-connected device or a central server using an embedded cellular, radio, or satellite modem. This enables the real-time monitoring and management of vehicles, assets, personnel, and animals from a remote location, and is used in intelligent transportation systems. The global market was valued at over $2.5 billion in 2022 and projected to grow at a CAGR of over 13% to reach $4.76 billion by 2027.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.