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Generation Adidas is a joint venture between Major League Soccer and U.S. Soccer aimed at raising the level of young professional soccer talent in the United States. The program, sponsored by Adidas, offers professional-ready players in the U.S. developmental system not yet eligible for the MLS SuperDraft early entry, allowing MLS to compete with foreign professional clubs without comparable restrictions on player signing. From its establishment in 1997 to 2005, the program was sponsored by Nike and was called Project-40. Originally intended to improve the U.S. national team player pool, American national team eligibility is no longer required for program entry.
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