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Giving What We Can (GWWC) is an effective altruism nonprofit that promotes effective giving through education, outreach, and advocacy around the 10% Pledge, which encourages members to donate at least 10% of their income to effective charities. It was founded at Oxford University in 2009 by philosophers Toby Ord and William MacAskill.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.