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"The best things come to those who wait" was a slogan used in an advertising campaign launched by the H. J. Heinz Company in 1987 to promote its Heinz brand of tomato ketchup within the United States. The campaign was pitched and handled by the advertising agency Leo Burnett Worldwide, who had been responsible for the marketing of Heinz brands since 1974. The central concept of the campaign was that even people in a hurry would wait for Heinz ketchup to trickle out of its glass bottle. Advertisements with the slogan "The best things come to those who wait" appeared in print, on billboards, on television and in cinemas throughout the early 1980s.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.