Why is "Great Books" trending?

Wikipedia Overview

A classic is a book accepted as being exemplary or particularly noteworthy, usually of some chronological age since its original publications. What makes a book "classic" is a concern that has occurred to various authors ranging from Italo Calvino to Mark Twain and the related questions of "Why Read the Classics?" and "What Is a Classic?" have been essayed by authors from different genres and eras. The ability of a classic book to be reinterpreted, re-translated, abridged and parodied, to seemingly be renewed in the interests of generations of readers succeeding its creation, is a theme that is seen in the writings of literary critics including Michael Dirda, Ezra Pound, and Sainte-Beuve. These books can be published as a collection such as Great Books of the Western World, Modern Library, or Penguin Classics, debated, as in the Great American Novel, or presented as a list, such as Harold Bloom's list of books that constitute the Western canon. Although the term is often associated with the Western canon, it can be applied to works of literature from all traditions, such as the Chinese classics or the Indian Vedas. A book considered by some as of similar notoriety and impact but more recent are frequently called "modern classic" or "upcoming classic".