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Green Fins is an approach to sustainable marine tourism activities operating in Southeast Asia, Caribbean and the Indian Ocean that works with business operators, communities and governments. It helps to implement environmental standards for the diving and snorkelling industry through a code of conduct. The overall aim of the initiative is to mitigate damaging impacts to the marine environment from the marine tourism sector and improve sustainability. The code of conduct is a set of 15 points designed to tackle the most common and detrimental effects of scuba diving and snorkelling activities on the habitat in which they operate.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.