Why is "Hewlett-Packard spying scandal" trending?

Wikipedia Overview

On September 5, 2006, Newsweek revealed that the general counsel of Hewlett-Packard, at the behest of HP chairwoman Patricia Dunn, had contracted a team of independent security experts to investigate board members and several journalists in order to identify the source of an information leak. In turn, those security experts recruited private investigators who used a spying technique known as pretexting. The pretexting involved investigators impersonating HP board members and nine journalists in order to obtain their phone records. The information leaked related to HP's long-term strategy and was published as part of a CNET article in January 2006. HP hired public relations firm Sitrick and Company to manage their media relations during the crisis.