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The iPhone XS and iPhone XS Max are smartphones designed, developed, and marketed by Apple. Released as the twelfth-generation flagship models of the iPhone, they succeeded the iPhone X and were unveiled alongside the more affordable iPhone XR on September 12, 2018, during a keynote address by Apple CEO Tim Cook at the Steve Jobs Theater at Apple Park. Pre-orders began on September 14, 2018, with general availability starting September 21, 2018. The iPhone XS and XS Max introduced improvements over their predecessor, including enhanced processing power, dual-SIM functionality, improved water resistance, and stereo audio recording for video capture.
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