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Sponsored film, or ephemeral film, as defined by film archivist Rick Prelinger, is a film made by a particular sponsor for a specific purpose other than as a work of art: the films were designed to serve a specific pragmatic purpose for a limited time. Prelinger estimates that 300,000 industrial and institutional films were made in the U.S. – far more than theatrical films. Many of the films are orphan works since they lack copyright owners or active custodians to guarantee their long-term preservation.
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