Why is "Jedi census phenomenon" trending?

Wikipedia Overview

In some national population censuses which include a question on religious identity, media report numerous respondents giving their religion as Jedi after the quasi-religious order in the Star Wars science fiction franchise. While a few individuals claim to practise Jediism sincerely, the answer can also be a joke or a protest against the question. While giving false information on a census form is often illegal, any religion question is sometimes an exception; in any case, prosecutions are rare. The Jedi census phenomenon sprang from a 2001 urban legend spread by chain email before the separate censuses that year in New Zealand, Australia, and the United Kingdom. The email asserted that any religion passing a minimum threshold would be entitled to some form of official recognition. Other reasons proffered include "do it because you love Star Wars" or "just to annoy people". The 2001 censuses recorded Jedi as 1.5% of New Zealanders, 0.37% of Australians, and 0.8% of Britons. Later censuses there and elsewhere have recorded smaller proportions. In some cases, any "Jedi" responses are collected under "other" rather than reported separately.