Why is "Levantine archaeology" trending?

Wikipedia Overview

Levantine archaeology is the archaeological study of the Levant, a region encompassing the modern areas of Israel, Palestine, Jordan, Lebanon, Syria, and sometimes Cyprus. The field examines the material cultures of both the Northern and Southern Levant from prehistory through late antiquity. While older scholarship was dominated by biblical archaeology, Levantine archaeology in the 21st century has relegated biblical concerns to a less dominant position, functioning as a "big tent" incorporating multiple archaeological practices. The Levant has displayed cultural continuity during most historical periods, leading to the increased study of the region as a whole. Besides its importance to biblical archaeology, the Levant is highly important when forming an understanding of the history of the earliest peoples of the Stone Age.