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In the United States, a little magazine is a magazine genre consisting of "artistic work which for reasons of commercial expediency is not acceptable to the money-minded periodicals or presses", according to a 1942 study by Frederick J. Hoffman, a professor of English. While George Plimpton disagreed with the diminutive connotations of "little", the name "little magazine" is widely accepted for such magazines.
A little magazine is not necessarily a literary magazine, because while the majority of such magazines are literary in nature, containing poetry and fiction, a significant proportion of such magazines are not. Some have encompassed the full range of the arts, and others have grown from zine roots.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.