Why is "Lovecraft studies" trending?

Wikipedia Overview

Lovecraft studies is the body of research that has emerged surrounding the works of H. P. Lovecraft. It began with the dissemination of Lovecraft's works by Arkham House during the decades after his death. The scholars in the field sought to establish Lovecraft as a major author of American speculative fiction during its foundational period in the 1970s. After the death of August Derleth, the founder of Arkham House, the field shifted in a direction away from the one that he promoted. L. Sprague de Camp's biography of Lovecraft emerged during this time. While criticized by portions of the fans and scholarship, it played a significant role in his literary rise. During the late 1970s and early 1980s, the scholars were split between traditionalist who supported Derleth's positions on Lovecraft and those who did not. The 1980s and 1990s featured an expansion of the field, including the H. P. Lovecraft Centennial Conference. Memorials to Lovecraft began to appear in his home city of Providence, Rhode Island and his works began to be published by Penguin Classics. S. T. Joshi, a major figure in the field, wrote a biography of Lovecraft that superseded de Camp's work. In 2005, the Library of America, published a volume of Lovecraft's works that solidified the perception that H. P. Lovecraft was now part of the western canon. The NecronomiCon Providence, a biannual scholarly and fan conference managed by the Lovecraft Arts and Sciences organization, began to be held in 2013.