Why is "March 2023 North American winter storm" trending?

Wikipedia Overview

A winter storm in March 2023, unofficially named Winter Storm Sage by The Weather Channel, impacted much of the Western, Northern, and Northeastern United States, producing high snowfall totals and widespread damage across the region. The winter storm first progressed across the Western United States as an atmospheric river, and then moved across the northern United States, bringing blizzard conditions and moderate snowfall across the Northern U.S. The winter storm then became a nor'easter and impacted the Northeast, bringing snowfall rates of 1–2 inches (2.5–5.1 cm) per hour across numerous locations across the Northeast and 3 feet (36 in) of snow in several locations across the region with locally higher amounts. More than 320,000 power outages occurred across the areas impacted by the winter storm, and caused three fatalities and two injuries. Readsboro, Vermont received 42.1 inches (107 cm) of snow, and nearly 200 car accidents occurred across the New England region in the Northeast.