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Material culture is culture manifested by the physical objects and architecture of a society. The term is primarily used in archaeology and anthropology, but is also of interest to sociology, geography and history. The field considers artifacts in relation to their specific cultural and historic contexts, communities and belief systems. It includes the usage, consumption, creation and trade of objects as well as the behaviors, norms and rituals that the objects create or take part in.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.