Why is "Minangkabau Malaysians" trending?

Wikipedia Overview

The Minangkabau Malaysians are citizens of the Malaysia whose ancestral roots are from Minangkabau of central Sumatra. This includes people born in the Malaysia who are of Minangkabau origin as well as Minangkabau who have migrated to Malaysia. Today, Minangkabau comprise about 989,000 people in Malaysia, and Malaysian law considers most of them to be Malays. They are majority in urban areas, which has traditionally had the highest education and a strong entrepreneurial spirit. The history of the Minangkabau migration to Malay peninsula has been recorded to have lasted a very long time. When the means of transportation were still using the ships by down the rivers and crossing the strait, many Minang people migrated to various regions such as Negeri Sembilan, Malacca, Penang, Kedah, Perak, and Pahang. Some scholars noted that the arrival of the Minangkabau to the Malay Peninsula occurred in the 12th century. This ethnic group moved in to peninsula at the height of the Sultanate of Malacca, and maintains the Adat Perpatih of matrilineal kinships system in Negeri Sembilan and north Malacca.