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The negativity bias, also known as the negativity effect, is a cognitive bias that human cognition is relatively more affected by a negative affect than an equally potent positive affect. The negativity bias has been investigated across different domains, including the formation of impressions and general evaluations; attention, learning, and memory; and decision-making and risk considerations.
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Search interest data over the past 12 months indicates that this topic periodically attracts global attention. Sudden spikes often correlate with major news events, public statements, or geopolitical developments.