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New wave is a music genre that encompasses pop-oriented styles that emerged in the mid- to late 1970s as a lighter and more melodic "broadening of punk culture". The term new wave initially held distinct regional differences between the United States and United Kingdom. In the US, "new wave" had originally been used by music critics to label New York punk bands during the early-to mid 1970s. The term was later adopted by Sire Records founder Seymour Stein, who launched the "Don't Call It Punk" campaign in October 1977 to replace "punk" with "new wave". In the UK, new wave was less rooted in punk and had a more diverse definition. Over time, the genre became a catch-all for several musical styles that emerged after the initial popularity of punk rock, such as synth-pop, alternative dance and post-punk.
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