Why is "No-huddle offense" trending?

Wikipedia Overview

The hurry-up offense is an American football offensive style, which has two different but related forms in which the offensive team avoids delays between plays. The hurry-up, no-huddle offense (HUNH) refers to avoiding or shortening the huddle to limit or disrupt defensive strategies and flexibility. The two-minute drill is a clock-management strategy that may limit huddles but also emphasizes plays that stop the game clock. While the two-minute drill refers to parts of the game with little time remaining on the game clock, the no-huddle may be used in some form at any time. The no-huddle offense was pioneered by the Cincinnati Bengals and reached its most famous and complete usage by the Buffalo Bills, nicknamed the "K-Gun", during the 1990s under head coach Marv Levy and offensive coordinator Ted Marchibroda. Coach Gus Malzahn was known for helping popularize this offense style of combining both the hurry-up and no-huddle offenses, publishing a book called The Hurry-Up, No Huddle: An Offensive Philosophy (2003). He helped pioneer and popularize it at the high school and collegiate levels through his success with the style.