Why is "Rickenbacker 620" trending?

Wikipedia Overview

The Rickenbacker 620 is a solid-body guitar manufactured by the Rickenbacker International Corporation (RIC). It is part of the 600 series of guitars which all share the distinctive "cresting wave" styled body. The Rickenbacker 620 features triangular fret markers, a thick rosewood fret board, a maple body with neck-thru construction, maple neck, and the Rickenbacker signature, an 'R' style floating tailpiece. The 620 also comes standard with a stereo output jack. The guitar's pickups are twin single coil 'Hi-gains'. There is a twelve string version of this guitar available, the Rickenbacker 620/12. The Rickenbacker 620 comes in fireglo, mapleglo, jetglo, and midnight blue finishes from the factory. The 620 is less popular with big recording artists than its siblings the 330 and 360, however some guitarists have consistently used them including Christopher Owens of Girls, Caleb Harper of Spacey Jane, and Chris Urbanowicz of Editors. Mike Campbell of Tom Petty and the Heartbreakers acquired the first 620/12 12-string in 1977, and has used it on hits such as Listen to Her Heart and Here Comes My Girl.